Why do we start and stop a diet or exercise plan? Even worse why do we never start at all? The secrets to this very common question is likely contained below. So join me as we explore why we do what we do regarding health and fitness goals and what we can do to better achieve results.Best selling author Anthony Robbins states it this way, “Everything you and I do, we either do out of our need to avoid pain or our desire to gain pleasure.” So why is it that we never get around to achieving health and fitness? Well for most of us the answer appears simple, the sacrifice is not worth it. I know this sounds harsh but that is the way reality is sometimes. My health or your health is not worth it.We make conscious or unconscious choices everyday. Maybe a rude awakening is in order for all of us? How many times a day, a week, a month or a year do we allow our hunger pains to dictate our food choices? Are we seeking nourishment or immediate satisfaction of our taste buds?Could you imagine how much easier achieving health and fitness would be if we could just go to the doctor and have our taste buds surgically removed? OK maybe an extreme example but you get my point.Our approach to our health and wellness goals therefore must begin with more than a wish list. It must begin with an active decision to choose a healthy lifestyle. This is the most important thing anyone can do to achieve any meaningful and lasting results.Once the decision is made the rest will take care of itself. Meaning if the “want to” is strong enough, the “how to” will follow. This principle applies in all aspects of life and is certainly applicable to health and fitness. Positive affirmations are simply reminders to get started, to stay the course and to not allow the word quit to be in the equation or the vocabulary.Understand that pain, fear, time, money, injury, age, physical limitation, children, work, etc. are all excuses. They are limitations all right, limitations we have decided to accept due to the people, circumstances and events that have made you and I who we are today for better or worse. So if we are to change who we are today we must make a decision to do whatever it takes to achieve the health we not only desire but that we deserve.You have chosen to complete this article, congratulations. Feel free to click the blue link below for more on health and wellness strategies. I encourage you to continue learning, planning and most importantly putting into action your health related goals with affirmations to stay focused daily…your fitness, health and overall wellness depend on it. Best Wishes.